Felaufee
Company Profile

The registered company behind Felaufee.

This page exists as a public, verifiable record of the relationship between our legal entity and our consumer brand — for partners, platforms, and anyone who wants to know exactly who they're doing business with.

Legal & Brand Identity
Registered Legal Entity
PT Vandria Fortuna Smartindo
Perseroan Terbatas (Limited Liability Company), registered in Indonesia
Operates The Consumer Brand
Felaufee
Haircare products sold via TikTok Shop, Shopee & Tokopedia
PT Vandria Fortuna Smartindo owns and operates the Felaufee brand in full, including its TikTok Shop store, Shopee store, and this website (felaufee.com). Felaufee is a trading name — it is not a separately registered legal entity.
About Felaufee

Scalp care, built on the idea that healthy hair starts underneath it.

Felaufee is an Indonesian haircare brand focused on scalp health — shampoos and treatment masks formulated around EquiScalp™, tea tree, and ginseng extract, designed to address dandruff, hair fall, sensitivity, and scalp irritation at the root rather than masking symptoms at the surface.

The brand is built and operated end-to-end by PT Vandria Fortuna Smartindo, from product formulation and manufacturing partnerships through to fulfilment and customer care across our marketplace storefronts.

Category
Haircare & Scalp Treatment
Market
Indonesia
Operated by
PT Vandria Fortuna Smartindo
Where We Sell

Felaufee is an active, verified seller on the following platforms.

The Formula

One shampoo, three scents — built on EquiScalp™ technology.

Felaufee Dandruff Treatment Serum Shampoo in three scent variants: Velvet Rose, Twilly, and Sweetie Pie
Velvet Rose, Twilly & Sweetie Pie — same formula, three scent profiles.
EquiScalp Technology — plant stem cell technology detail
EquiScalp™ — the first local shampoo built on plant stem cell technology.
Felaufee Dandruff Treatment Serum Shampoo formula texture
11x active ingredients, Korean-manufactured EquiScalp™ serum base.